Wine: Douro Region closes 2021 with record sales


Not all sectors suffered from the pandemic. National wines have been on the rise with online and exports booming.

Portuguese wine exports grew 3.8% in volume and 8.6% in value between January and November, compared to 2020, revealed on Thursday data from the National Statistics Institute (INE) released by the Ministry of Agriculture. The Douro stands out in this field - exports increased 11% in quantity and 18% in value - and in yet another: in total, the region's sales were around €600 million, throughout the year 2021, according to information to which EXAME had access. The president of the IVDP, Gilberto Igrejas, welcomes the result and notes that the increase in sales was accompanied by an increase in the average price, which allows the region to dream higher.

"In 2020, in the face of the pandemic context, the resilience of the Port and Douro brands and the sector companies in the international market was evident: the quantity exported of Douro grew by 5.4 % compared to the previous year, and that of Port decreased by only 1.4 % compared to 2019, which had been marked by the reversal of the trend in Port wine exports, after several consecutive years of decrease," he states in responses sent by email to EXAME. "In 2021 the sales of wines from the Demarcated Douro Region (RDD) registered a very positive evolution in terms of quantity, but also in the average price, leading to a record turnover, and evidencing the region's capacity to face the challenges resulting from an instability and transformation conjuncture."

In August last year, also speaking to EXAME, the president of the Portuguese Wine Tourism Association (APENO), welcomed the consistent rise in the average price of Portuguese wine, but called for more muscular measures from the authorities to reposition the Portuguese product among its peers. Especially at a time when the significant increase in exports reflects the growing interest in Portuguese production.

However, in exports "the behavior in 2021 is also remarkable, mainly because we are comparing it with the year 2020, which, taking into account the pandemic context, registered an evolution that we can consider as positive. This means, he also refers, that exports were clearly the great guarantee of the region's good results in the year just passed.

And for 2022, Gilberto Igrejas anticipates positive results, once again. "In the last two years, the region and the wine sector have shown resilience and the ability to adapt and react to meet the challenges that arise, allowing us to face 2022 with confidence. The Instituto dos Vinhos do Douro e do Porto, I.P., for its part, will contribute by always keeping on pursuing its Mission, seeking solutions that best serve the interests of the sector, executing its budget in favor of the DDR and its sustainability, gradually increasing investment in the protection of the Port and Douro PDOs, and in the promotion of the region and its wines," he concludes.

Source: AICEP