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Localization, globalization, internationalization: these all sound like similar concepts, and indeed many people often use them interchangeably. However, subtle distinctions set them apart. Understanding the differences is key for anyone tasked with helping a company "go global" - and ensuring their brand message resonates globally.

International campaigns to promote Portugal and Portuguese products, the reinforcement of AICEP's external network, the investment in digital technology, and the strengthening of the strategy to attract foreign investment are the main goals of the Agency's Strategic Plan for the triennium 2020-2022.