News

Localization, Globalization, Internationalization: What's the Difference?

23/07/2021

Localization, globalization, internationalization: these all sound like similar concepts, and indeed many people often use them interchangeably. However, subtle distinctions set them apart. Understanding the differences is key for anyone tasked with helping a company "go global" - and ensuring their brand message resonates globally.

More exports and more investment on the way to economic recovery

19/07/2021

International campaigns to promote Portugal and Portuguese products, the reinforcement of AICEP's external network, the investment in digital technology, and the strengthening of the strategy to attract foreign investment are the main goals of the Agency's Strategic Plan for the triennium 2020-2022.

Companies are more confident in exports, but not enough to surpass 2019 sales

12/07/2021

Companies in Portugal are more confident about exports of goods this year. Even so, if businessmen's expectations are confirmed, the sale of goods abroad will still be more than 10% below 2019.